Strups specializes in contemporary interior accessories and exclusive handcrafted homeware products.
The owner and designer, Camilla Bjerre, is originally graphical designer, and her love for the simple graphical expression and her playful humorous mind is reflected in all the Strups products.
The passion for high quality materials and the habit of experimental co-creation with the producers adds to the beauty, the feel and the durability of the products. Homeware classics should always age with beauty and last a lifetime.
Each product in the Strups range has its own unique story, and is designed with the purpose of evoking emotions such as happiness, kindness, thoughtfulness and appreciation – and maybe even shape actions.
What’s with the name – Strups?
Well, Strups is actually my nickname. My birth name is Camilla and here in Denmark many Camillas are called Milla or Mil. So was I when I was younger, but Milla/Mil slowly evolved into Millen... then Milstrup... and finally Strups. Actually, it went even further than that and sometimes I'm called Strupsen or Struppeladeberg!
When I started my company I had to come up with a name. “Camilla B Design” and similar names sounded a bit odd and generic to me, so I ended up calling it what my friends always used to call me: Strups.
These days a lot of people actually think that Strups is my surname (which it isn’t, my surname is Bjerre).
I like the name Strups very much for a few different reasons:
- A lot of nice conversations start with exactly this question “What’s with the name – Strups?”
- It is unique – a big plus for anything internet/SEO related!
- Also, it is a little bit “quirky” – just like me :-)
Strups | Spinderigade 11E, Studio G13 | DK-7100 Vejle | Denmark | camilla[at]strups.dk | +45 5164 3536 |